Beatus Mídias runs paid traffic for restaurants in Reno, Nevada. We build Meta, Google and TikTok campaigns that send orders to your own channel, not a marketplace, so you keep the margin and the customer relationship.
The 2026 Best in the West Nugget Rib Cook-Off ran September 2-7 and served more than 250,000 pounds of ribs over six days, with roughly 23 teams competing for the title. It's one of the largest barbecue festivals in the United States, and it happens every year in Reno — a real, recurring signal that this city shows up in force for food.
Reno's food identity runs deeper than one festival, too. The city has genuine, decades-old Basque food heritage, anchored by the National Basque Sheepherders Monument dedicated in 1989 and a Basque studies program at the University of Nevada, Reno — which itself just reported record enrollment of roughly 23,000 students for the 2024-25 academic year. Add in Reno's status as the most populous city in Nevada outside the Las Vegas Valley, with growth fueled by major tech and logistics investment including the Tesla Gigafactory and nearby data center development, and you get a market with both appetite and the population to back it.
Looking at other markets? See our work in Boise, Tulsa, Richmond, Grand Rapids, Chattanooga, Providence, Tucson, Durham, Madison, Huntsville, Omaha, Spokane, Wichita, Louisville, Baton Rouge, Worcester, Albuquerque, Colorado Springs, Cincinnati, Springfield, Des Moines, Salt Lake City and Augusta, or head back to the full method.
Reno just hosted the 2026 Best in the West Nugget Rib Cook-Off (September 2-7, 2026), one of the largest barbecue festivals in the United States — more than 250,000 pounds of ribs served over six days, with roughly 23 competing teams. That kind of turnout is a real signal of how much appetite there is for food in this city, and paid traffic is how you make sure people searching for a place to eat find you first.
Yes. The University of Nevada, Reno reported record enrollment of roughly 23,000 students for the 2024-25 academic year, and Reno is the most populous city in Nevada outside the Las Vegas Valley, with growth driven by major tech and logistics investment, including the Tesla Gigafactory and data center development nearby. That is a growing, spending population looking for places to eat.
Your ad spend is separate from the agency's management fee, and you set the ad budget directly. Beatus starts with a free audit to size the right budget for your restaurant's current stage, with no long-term lock-in contract.
Yes, that is the core of what we do. Instead of paying up to 30% commission per order to a marketplace, we build campaigns that send Reno customers to your own ordering channel — your site, app or direct line — so you keep the customer relationship and the margin.
Tell us a bit about your business. Free audit within 24 hours, no lock-in contract.
