Beatus Mídias runs paid traffic for restaurants in Amarillo, Texas. We build Meta, Google and TikTok campaigns that send orders to your own channel, not a marketplace, so you keep the margin and the customer relationship.
The Big Texan Steak Ranch has served up its famous 72-ounce steak challenge since the restaurant opened on Route 66 in 1960, and it's still slicing steaks today. The deal is simple: finish the 72-ounce steak, plus a shrimp cocktail, a baked potato, a salad and a bread roll, within one hour, and the whole meal is free. Most people who try do not finish it, which is exactly why it keeps making national headlines. The competitive-eating record belongs to Joey Chestnut, who cleared it in 8 minutes 52 seconds in March 2008, and Molly Schuyler holds the outright record at 4 minutes 18 seconds, set in April 2015.
The market behind that name recognition is real, too. Amarillo's city population sits at roughly 200,000, and the surrounding metro area brings the total closer to 308,000 residents. It's the commercial hub of the Texas Panhandle and sits right on the old Route 66 corridor, which means steady drive-through traffic and a built-in tourism angle most Panhandle towns don't have.
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Amarillo is home to the Big Texan Steak Ranch's legendary 72-ounce steak challenge, a Route 66 tradition running since the restaurant opened in 1960 and still going strong today. Competitive eater Joey Chestnut set the men's record at 8 minutes 52 seconds in March 2008, and Molly Schuyler holds the outright record at 4 minutes 18 seconds from April 2015. That kind of decades-long, nationally recognized food tradition is a real hook for restaurant marketing in this market.
Yes. Amarillo's city population is roughly 200,000, and the greater Amarillo metro area is home to about 308,000 residents. It's also the commercial hub of the Texas Panhandle and sits directly on the Route 66 corridor, which brings steady traveler and tourist traffic on top of the local population.
Your ad spend is separate from the agency's management fee, and you set the ad budget directly. Beatus starts with a free audit to size the right budget for your restaurant's current stage, with no long-term lock-in contract.
Yes, that is the core of what we do. Instead of paying up to 30% commission per order to a marketplace, we build campaigns that send Amarillo customers to your own ordering channel: your site, app or direct line, so you keep the customer relationship and the margin.
Tell us a bit about your business. Free audit within 24 hours, no lock-in contract.
