Beatus Mídias runs paid traffic for restaurants in Madison, Wisconsin. We build Meta, Google and TikTok campaigns that send orders to your own channel, not a marketplace, so you keep the margin and the customer relationship.
Every Saturday, shoppers circle the Wisconsin State Capitol for the Dane County Farmers' Market — the largest producer-only farmers' market in the United States, meaning every vendor sells only what they grow or make themselves. That is not a marketing slogan; it is confirmed independently by the market's own official site (dcfm.org), Wikipedia, Travel Wisconsin (the state's official tourism office) and Destination Madison (the city's official tourism DMO). About 160 vendors set up each week from April through November, according to On Wisconsin Magazine, the official alumni magazine of UW-Madison. That is a documented, city-defining food identity few U.S. markets can claim.
The demand behind it is real too. Madison's population reached 286,233 as of July 2025 — up 4.2% since the 2020 census — and the University of Wisconsin-Madison alone had 51,822 students enrolled in fall 2025. As the capital of Wisconsin, Madison also has a highly educated base: 59.9% of adults 25 and older hold a bachelor's degree or higher, and the city's accommodation and food services sector generated $1.09 billion in sales in 2022, according to the U.S. Census Bureau. Whether it is market-day crowds, students or long-time residents, Madison diners already have plenty of reasons to go looking for their next meal.
Looking at other markets? See our work in Boise, Tulsa, Richmond, Grand Rapids, Chattanooga, Providence, Tucson, Durham, Huntsville, Omaha and Spokane, or head back to the full method.
Madison is home to the Dane County Farmers' Market, held Saturdays around the Wisconsin State Capitol — the largest producer-only farmers' market in the United States, meaning every vendor sells only what they grow or make themselves. That fact is confirmed independently by the market's own official site, Wikipedia, Travel Wisconsin and Destination Madison, the city's official tourism office. About 160 vendors show up every week from April through November, according to On Wisconsin Magazine, UW-Madison's official alumni magazine. That kind of market-day identity gives every local restaurant a real story to advertise around, and paid traffic is how you make sure people searching for a place to eat find you first.
Yes. The University of Wisconsin-Madison alone had 51,822 students enrolled in fall 2025, and as the capital of Wisconsin, Madison has a highly educated base — 59.9% of adults 25 and older hold a bachelor's degree or higher. The city's accommodation and food services sector generated $1.09 billion in sales in 2022. There is a real, large customer base; the question is whether your restaurant is the one reaching them.
Your ad spend is separate from the agency's management fee, and you set the ad budget directly. Beatus starts with a free audit to size the right budget for your restaurant's current stage, with no long-term lock-in contract.
Yes, that is the core of what we do. Instead of paying up to 30% commission per order to a marketplace, we build campaigns that send Madison customers to your own ordering channel — your site, app or direct line — so you keep the customer relationship and the margin.
Tell us a bit about your business. Free audit within 24 hours, no lock-in contract.
