Beatus Mídias runs paid traffic for restaurants in Durham, North Carolina. We build Meta, Google and TikTok campaigns that send orders to your own channel, not a marketplace, so you keep the margin and the customer relationship.
In 2022, Chef Ricky Moore, owner of Saltbox Seafood Joint in Durham, won the James Beard Foundation Award for Best Chef: Southeast — one of the most respected awards in American cuisine. He is not an isolated case. Durham's "Bull City" food scene, part of North Carolina's Research Triangle, keeps producing recognized talent, with local chef Preeti Waas named a James Beard semifinalist in 2023. That is the kind of national culinary credibility few mid-size U.S. cities can claim.
The demand backing it up is real too. Duke University, based in Durham, had 17,325 students enrolled in fall 2025 — a young, high-income population that drives delivery demand. And Durham's accommodation and food services sector generated $1.28 billion in sales in the most recent economic census. Whether it is students, Research Triangle professionals or diners chasing an award-winning kitchen, Durham has a real reason to go looking for its next meal.
Looking at other markets? See our work in Boise, Tulsa, Richmond, Grand Rapids, Chattanooga, Providence, Tucson, Madison, Huntsville, Omaha and Spokane, or head back to the full method.
Chef Ricky Moore, owner of Saltbox Seafood Joint in Durham, won the James Beard Foundation Award for Best Chef: Southeast in 2022 — one of the most respected awards in American cuisine. Durham's "Bull City" food scene keeps producing recognized talent too: local chef Preeti Waas was a James Beard semifinalist in 2023. That kind of national recognition gives Durham restaurants a real story to advertise around, and paid traffic is how you make sure people searching for a place to eat find you first.
Yes. Duke University alone had 17,325 students enrolled in fall 2025, and Durham's accommodation and food services sector generated $1.28 billion in sales in the most recent economic census. There is a real, large customer base; the question is whether your restaurant is the one reaching them.
Your ad spend is separate from the agency's management fee, and you set the ad budget directly. Beatus starts with a free audit to size the right budget for your restaurant's current stage, with no long-term lock-in contract.
Yes, that is the core of what we do. Instead of paying up to 30% commission per order to a marketplace, we build campaigns that send Durham customers to your own ordering channel — your site, app or direct line — so you keep the customer relationship and the margin.
Tell us a bit about your business. Free audit within 24 hours, no lock-in contract.
