Marketing for roofing contractors

Roofing marketing that turns inspections into signed roofs.

A roof is one of the biggest checks a homeowner writes, and they compare before they sign. We run Local Services Ads and Google search campaigns for repairs, replacements and storm damage, reply to every inquiry in seconds and measure what each signed roof cost in ads.

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$45M+Revenue generated
+80Businesses served
5 yrsIn business

Aggregate results across the agency's full client base since 2021, in all niches. Figures converted from Brazilian reais at an approximate exchange rate.

roof leak repair near me
SponsoredGoogle Verified · Roofer

Roof Leak Repair This Week

Licensed and insured. Free inspection.

CallMessage
Your companyreplied in 0:10

Sorry about the leak! We can inspect tomorrow at 9 am and tarp it if needed. Does that work?

This weekLeak inspection · Tue 9 am
MonTueWedThuFriSat
Example. Not a real company or customer.

Roofing marketing is how a roofing contractor reaches homeowners with leaks, aging roofs or storm damage and turns them into inspections and signed jobs. It works when ads are split by repair and replacement, the inspection gets booked fast and every signed contract is tracked back to the ad. Beatus Mídias runs this for roofers across the United States.

Where roofing contractors lose ad money, from the search to the booked job.

Every step loses people. The work is to lose fewer at each one: the right searches, an ad that earns trust, the right offer for the job, a reply in seconds and a job that gets tracked back to the ad that paid for it.

Ad: prove you will still be around after the job.

Homeowners have heard about roofers who show up after a storm and disappear before the warranty matters. The ad has to answer that fear. Four rules for every roofing ad:

  1. Local and establishedYour city, your years in business and your real reviews, plus the Google Verified badge on Local Services Ads.
  2. Inspection as the offerThe ad sells a documented inspection, not a price. The quote comes after someone is on the roof.
  3. Warranty in plain wordsSay what your workmanship warranty covers and for how long, only if it is in writing.
  4. No insurance promisesNever promise that insurance will pay. Say you document the damage with photos for the homeowner.

From inspection to signature: where roofing deals stall.

A roof replacement rarely closes on the first visit. The homeowner gets two or three quotes, talks to family and sometimes waits for an insurance answer. The deals are won in the follow-up, so every inspection gets a sequence:

  1. Same dayPhotos and a summary of what the inspector found, sent by text or email.
  2. Within 48 hoursWritten quote with materials, warranty and payment or financing options.
  3. One weekA check-in that answers questions and offers a second visit if needed.
  4. Before it goes coldReviews from neighbors and nearby jobs you finished, with permission.

Reply: book the inspection while the homeowner is still looking.

Someone who just found a stain on the ceiling sends messages to several roofers at once. The first one to offer a specific inspection time usually gets on the roof first. Our AI assistant replies in seconds, asks what is happening, offers inspection times and passes the lead to your estimator.

On Local Services Ads speed is part of the ranking. Google's own help center says that providers who regularly fail to answer calls or respond to messages may see their Local Services ad ranking affected.

Your company7:55 pm

Hi, we had hail yesterday and now there's a stain on the ceiling

Sorry to hear that! We can inspect the roof and send you photos of anything we find. Is tomorrow at 9 am good?

Yes. Do you deal with insurance?

We document the damage with photos and measurements you can share with your insurance company. Can I have your name and address?

Laura Kim, 302 Pine Road

You're set for tomorrow at 9 am, Laura. The inspector will call when on the way.

Example conversation. The assistant follows your rules and hands urgent cases to a person.

Booked job: count jobs, not calls.

Google optimizes for whatever you tell it is a conversion. Every call and message from the ads is tracked by source, the booked visit and the sold job are recorded, and those results go back to Google Ads so the campaigns learn from real customers. These are the numbers we review with you each month:

MetricWhat it isWhat it tells you
Cost per leadAd spend divided by calls and messages from the ads.Shows if the ads reach homeowners with real roof needs.
Inspections bookedShare of leads that scheduled an inspection.The step that depends most on reply speed.
Inspection to signedShare of inspections that became a signed contract.Shows if follow-up and quotes are working.
Cost per signed roofAd spend divided by signed jobs, by campaign.The number that decides the budget for next month.
Average contract valueRevenue per signed job by campaign.Tells repair and replacement campaigns apart.

What does a sold roofing job cost in ads?

Put in your company's numbers. The math shows how many leads the budget buys, how many become booked visits and sold jobs, and what is left after ad spend.

Starting values are examples, not industry benchmarks. Replace them with yours.

One month of adssimulation
  1. LEADS50 calls and messages
  2. BOOKED25 booked visits
  3. SOLD6.2 sold jobs
  4. PER JOB$640 in ads
Job revenue after ad spend$64,750

Questions from roofing contractors.

How do roofing companies get more leads?

By showing up when homeowners search for roof repair or replacement in your area, and by booking the inspection fast. Local Services Ads and Google search campaigns split by repair, replacement and storm damage bring the leads. A fast reply, a documented inspection and a follow-up sequence turn those leads into signed roofs.

Are Local Services Ads good for roofers?

For many roofing contractors they are a strong channel. Roofers is one of the eligible categories, the ads appear at the top of Google with the Google Verified badge and you pay per lead. Reviews and responsiveness matter, so answer calls and messages quickly and ask happy customers for reviews.

Should roofers advertise after storms?

Yes, if you can serve the area and handle the volume. Storm campaigns work best turned on after hail or wind events, limited to the affected zip codes and focused on documented inspections. Avoid promising that insurance will pay. Homeowners are wary of storm chasers, so show that you are local and established.

How long does it take for roofing ads to produce signed jobs?

Inspections can start in the first weeks, but replacements often take longer to sign because homeowners compare quotes and sometimes wait on insurance. Measure the full path, from lead to inspection to signed contract, and give the campaign at least a couple of months before judging cost per signed roof.

Do you work with roofing contractors in any state?

Yes. Beatus Mídias works remotely with roofing contractors across the United States. Campaigns are limited to your service area, storm campaigns follow local weather events and results are reviewed with you on a live dashboard and regular calls. We start with a free audit, and there is no long-term lock-in contract.

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