Home services marketing measured in booked jobs.
Home service customers call the first company that looks trustworthy and answers. We run Local Services Ads, Google search and Meta ads for contractors and service companies, reply to every lead in seconds with an AI assistant and report what each booked job cost.
Aggregate results across the agency's full client base since 2021, in all niches. Figures converted from Brazilian reais at an approximate exchange rate.
Hi! We can have a tech at your place today between 2 and 4 pm. Should I lock that in?
Home services marketing is how contractors and service companies, such as HVAC, plumbing, roofing, electrical, cleaning and pest control, get found by local customers and turn them into booked jobs. The core is Google Local Services Ads, search campaigns by job type, a fast reply to every lead and tracking by booked job. Beatus Mídias runs it remotely for home service companies across the United States.
Marketing built around your trade.
Every trade has its own urgent jobs, its own high-value jobs and its own season. Each page below shows the campaigns, the searches and the numbers we use for that trade.
Which ads fit a home service company?
Four channels do most of the work. They reach different people at different moments, so we use them together and judge every one of them by the same number: cost per booked job.
| Channel | Who it reaches | Why it matters | What we measure |
|---|---|---|---|
| Local Services Ads | People searching for a provider near them right now | Pay per lead, Google Verified badge, ranking rewards fast responses | Calls and messages, cost per booked job |
| Google search ads | People searching for a specific job, such as water heater replacement | Control over job types, pages and schedule | Cost per booked job by campaign |
| Meta ads | People nearby who were not searching yet | Real team and real work, good for recurring and seasonal services | Cost per conversation and per sale |
| Google Business Profile | People comparing companies on the map | Free, depends on reviews, photos and accurate details | Calls, direction requests and messages |
On Local Services Ads, answering fast is part of the ranking.
Google's own help center says that providers who regularly fail to answer calls or respond to messages may see their Local Services ad ranking affected. That is why every campaign we run comes with an AI assistant that replies to messages in seconds, day or night, and routes urgent calls to a person on your team.
Your first 90 days with Beatus.
No long contract. Your ad spend goes straight to Google and Meta, separate from our management fee, and you see every number on a live dashboard.
- Weeks 1 to 2
Audit and tracking
We review your accounts, job types, crews and service area, and set up call, form and message tracking.
- Weeks 2 to 4
Launch by job type
Local Services Ads, search campaigns split by job, pages per service and the AI assistant answering every lead.
- Month 2
Cut the waste
Weekly search term reviews, blocked searches that never book and tests on headlines, pages and schedules.
- Month 3
Scale what books
Budget moves to the lowest cost per booked job, and booked jobs go back to Google as conversions.
Questions home service companies ask us.
What is the best advertising for home service businesses?
For most home service companies the strongest mix is Google Local Services Ads for people searching right now, Google search campaigns for specific high-value jobs, Meta ads for recurring and seasonal services and a complete Google Business Profile with real reviews. What ties them together is a fast reply to every lead and tracking by booked job.
What are Google Local Services Ads?
Local Services Ads are Google ads for service providers that appear at the top of search results. Customers can call or message you directly from the ad, you pay for leads related to your services instead of clicks, and eligible businesses can earn the Google Verified badge after Google's screening. Google also considers how quickly you respond.
Should a contractor use Local Services Ads or Google search ads?
Usually both. Local Services Ads bring calls and messages from people who want a provider now and need little management once set up. Search ads give you control over job types, landing pages and schedules, which matters for high-value work like replacements and installs. We measure both by cost per booked job and move budget accordingly.
How much should a home service company spend on marketing?
Start from capacity and job value. Know how many extra jobs your crews can take each month, what an average job or recurring customer is worth and what you can pay to win one. Set a test budget for the most profitable job types, track every lead to the booked job and scale what pays back.
Which home service businesses do you work with?
We work with HVAC, plumbing, roofing, electrical, house cleaning and pest control companies across the United States, remotely. Each trade gets campaigns built around its own job types, seasons and customer questions. We start with a free audit, and there is no long-term lock-in contract.
Ready for more booked jobs?
Tell us about your company. Free audit within 24 hours, no lock-in contract.