Marketing for electrical contractors

Electrician marketing for the jobs worth driving to.

Outlet repairs keep the phone busy, but panel upgrades, EV chargers and generators pay the bills. We run Local Services Ads and Google search campaigns built around the electrical jobs you want more of, answer every lead in seconds and show what each booked job cost.

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$45M+Revenue generated
+80Businesses served
5 yrsIn business

Aggregate results across the agency's full client base since 2021, in all niches. Figures converted from Brazilian reais at an approximate exchange rate.

electrician near me
SponsoredGoogle Verified · Electrician

Licensed Electrician Today

Repairs, outlets and breakers. Book online.

CallMessage
Your companyreplied in 0:08

Hi! We have an electrician available today at 3 pm. What's going on?

This weekRepair visit · Today 3 pm
MonTueWedThuFriSat
Example. Not a real company or customer.

Electrician marketing is how an electrical contractor gets found by homeowners and businesses that need repairs, upgrades or new installations, and turns those searches into booked jobs. It combines Google Local Services Ads, search campaigns by job type, fast replies and tracking by booked job. Beatus Mídias runs it for electricians across the United States.

Where electrical contractors lose ad money, from the search to the booked job.

Every step loses people. The work is to lose fewer at each one: the right searches, an ad that earns trust, the right offer for the job, a reply in seconds and a job that gets tracked back to the ad that paid for it.

Ad: licensed, local and clear about the next step.

Electrical work is one of the jobs homeowners are least willing to trust to just anyone. The ad has to show that you are licensed and tell people exactly what happens next. Four rules for every electrical ad:

  1. License and insurance up frontSay licensed and insured, and follow your state's licensing rules for how you show it.
  2. A visit, then a quoteFor upgrades and installs the offer is an assessment visit and a written quote, never a price over the phone.
  3. Permits explainedIf your team handles permits and inspections, say so. It removes a worry for the homeowner.
  4. One install, one pageThe EV charger ad lands on an EV charger page that explains the panel check and the steps.

Installs: the jobs that move the numbers.

Panel upgrades, EV chargers and standby generators are bigger decisions with longer cycles, and they often depend on each other. A good campaign treats them as their own funnel, with an assessment visit, a written quote and a follow-up that answers the questions people ask before they say yes:

  1. Will my panel handle it?The assessment answers this before any quote for an EV charger or generator.
  2. What about the permit?Explain who pulls the permit and schedules the inspection.
  3. How long will the power be off?Give a clear time window for the install day.
  4. How can I pay?Show payment or financing options, if you offer them.

Reply: answer while the breaker is still tripping.

A homeowner with a dead circuit or a sparking outlet wants a person on the phone right away. Our AI assistant answers every message in seconds, asks safety questions your team approved, offers a visit time and escalates anything urgent to a person immediately.

On Local Services Ads speed is part of the ranking. Google's own help center says that providers who regularly fail to answer calls or respond to messages may see their Local Services ad ranking affected.

Your company11:20 am

Hi, half the outlets in my house stopped working

Sorry about that! If you smell burning or see sparks, call us right away. Otherwise we can send an electrician today at 3 pm. Does that work?

No smell. 3 pm is fine

Great. Can I have your name, address and best phone number?

Tom Avery, 15 River Lane, 555 0129

Booked for today at 3 pm, Tom. The electrician will text you when on the way.

Example conversation. The assistant follows your rules and hands urgent cases to a person.

Booked job: count jobs, not calls.

Google optimizes for whatever you tell it is a conversion. Every call and message from the ads is tracked by source, the booked visit and the sold job are recorded, and those results go back to Google Ads so the campaigns learn from real customers. These are the numbers we review with you each month:

MetricWhat it isWhat it tells you
Cost per leadAd spend divided by calls and messages from the ads.Shows if the ads reach people who need an electrician.
Lead to bookedShare of leads that became a scheduled visit.Low means slow replies or missed calls.
Quote to soldShare of written quotes that became a sold install.Shows how well the assessment and follow-up work.
Cost per booked jobAd spend divided by booked visits, by campaign.Decides where the budget goes.
Install revenueRevenue from panels, EV chargers and generators.Shows if the install campaigns pay for themselves.

What does a sold electrical job cost in ads?

Put in your company's numbers. The math shows how many leads the budget buys, how many become booked visits and sold jobs, and what is left after ad spend.

Starting values are examples, not industry benchmarks. Replace them with yours.

One month of adssimulation
  1. LEADS50 calls and messages
  2. BOOKED28 booked visits
  3. SOLD12 sold jobs
  4. PER JOB$202 in ads
Job revenue after ad spend$16,062

Questions from electrical contractors.

How do electricians get more customers?

By appearing when homeowners search for an electrician near them and by answering fast. Google Local Services Ads and search campaigns split by repairs, panel upgrades, EV chargers and generators bring the leads, while a complete Google Business Profile, real reviews and a quick reply turn them into booked jobs.

Should electricians advertise EV charger installation?

If your team does it well, it is worth its own campaign. People searching for EV charger installation are close to buying and often need a panel check first. Give it a dedicated page that explains the steps and the permit, and measure cost per sold install separately from repairs.

Are Local Services Ads worth it for electricians?

For many electrical contractors, yes. Electricians is an eligible category, the ads show at the top of Google with the Google Verified badge and you pay per lead. They reward responsiveness, so answer calls and messages quickly and keep your reviews coming.

How much should an electrical contractor spend on ads?

Base it on capacity and job value. Know how many more repair calls and installs your team can take each month and what each is worth, then set a test budget for one or two job types. Track every lead to the booked job and shift money toward the lowest cost per booked job.

Do you work with electricians anywhere in the US?

Yes. Beatus Mídias works remotely with electrical contractors across the United States. Campaigns follow your service area and licensing, the AI assistant connects to your phone and messages, and you see every number on a live dashboard. We start with a free audit, and there is no long-term lock-in contract.

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